EDC Paris Business School

M.Sc In - Marketing Digital

  • March 13 400€/an September 13 800€/an
  • 120 ECTS
  • Sept. 2024
  • 1 or 2 years
  • French

M.SC IN MARKETING DIGITAL

Become an expert in e-marketing and web strategy in the digital world. Learn how to improve business performance with today’s tools and tomorrow’s innovations.

Titre RNCP 39484 - Diplôme EDC Paris Business School – Level 7

Imagen
Diplôme visé contrôlé par l'état

KEY INFORMATIONS

  • THE OBJECTIVES  M.SC IN MARKETING DIGITAL

    • Acquire the knowledge, tools and working methods to become a manager capable of building a digital marketing strategy 
    • Implement an attractive online content strategy 
    • Activate communication on social networks 
    • Measure the ROI of actions using web analytics tools 
       

    GENERAL OBJECTIVES

    • Design and implement a business strategy in compliance with legislation and in a sustainable and entrepreneurial logic
    • Lead the management activity of his/her professional field of activity
    • Lead and manage his/her team or his/her project
    • Develop and deploy a development or digital project
    • Leading change and promoting the organizational and digital transformation of the company
    • Mobilizing and producing highly specialized knowledge 
    • Evaluating the financial performance and mobilizing the company's financial resources wisely
    • 360° training on all digital levers
    • Professional speakers from the digital ecosystem 
    • A practical and technical approach for cross-disciplinary mastery of digital levers (data, artificial intelligence, etc.)  
       
  • Start date: September 2024

    In the 1st and 2nd year, the training is carried out as an initial training or work-study program at the rate of 3 weeks / 1 week. 

  • Start of the school year September :

    • 2-year program (1st and 2nd year): €27,600 
    • 1-year program (2nd year): €16,400

    Start of the school year March :

    • 2-year program (1st and 2nd year): €26,800 
    • 1-year program (2nd year): €16,000

    DISCOVER THE DIFFERENT TYPES OF FINANCING AVAILABLE

    • Digital marketing manager
    • Social media manager 
    • Online operational marketing manager 
    • Web product manager

2024-2025 PROGRAM

SAMPLE COURSES, TEACHING METHODS AND ASSESSMENT METHODS

SEMESTER 1

  • Ecosystème entrepreneurial 
  • Marketing stratégique
  • Ethique & Management responsable
  • Management stratégique 

SEMESTER 2

  • Stratégie de communication
  • Stratégie marketing digital
  • Management de l'innovation et intelligence artificielle
  • Agilité stratégique face à l'urgence climatique

SEMESTER 3

  • Inbound Marketing 
  • User Interface Design & Programmatique 
  • Community Management et médias sociaux 
  • Soft skills

SEMESTER 4

  • Stratégie de référencement et optimisation 
  • CRM et Big Data 
  • Web Analytics 
  • E-commerce et M-commerce

  • Project-based learning: case studies, team projects, associative projects 
  • Learning through co-construction of knowledge: flipped classrooms 
  • Blended learning: use of computer and video tools for plural teaching, both face-to-face and distance learning
  • Immersion learning: in companies (internships, work-study programs, missions, community life) 

Throughout the academic curriculum, students are evaluated in multiple ways: 

  • Continuous & Partial Assessments
  • Master's thesis: Students write a dissertation and defend it in front of a jury composed of two professors. Validation of the MFE is one of the conditions for obtaining the diploma.

The faculty evaluates students through six key cognitive skills:

  • Comprehension: quizzes, matching exercises... 
  • (Re)recognition: quizzes, matching exercises...
  • The application of concepts and theories: practical exercises, simulations, etc.
  • Analysis: problem solving, case studies...
  • Immersion: case studies, reviews, missions, business game
  • Creativity: projects, entrepreneurship...
GATEWAYS AND EQUIVALENTS, CONTINUING EDUCATION AND VALIDATION OF PRIOR LEARNING AND EXPERIENCE

There are no bridges or equivalents: all enrolments in the programme require you to complete all modules. 

If you want to continue your studies after the M.Sc In Marketing Digital, you can! 
You can, for example, subject to the prerequisites, decide to do a doctorate or a Master of Science in another speciality of your choice.

DISCOVER ALL THE POSSIBLE OPTIONS

Working professionals can apply to have the skills they have acquired in a professional situation recognised through a process known as Validation Of Prior Learning and Experience (VAE), subject to an application being submitted more than 9 months before the graduation jury.

For more information, please contact our Admissions Department:

JOINING THE PROGRAM

CANDIDATE PROFILE AND PREREQUISITES
  • Ideal for reinforcing your general management fundamentals and starting to specialise in a particular field.

    • For students with a Bac+3 or international equivalent.

    Admissions:

    • National students: application and interview 
    • International students: application, interview and language test

    Application deadline: according to the terms and conditions of the competition or on the day the programme starts (except for foreign students requiring a visa 8 weeks before the start of the programme).

    If you have a disability and would like to join us, you can find more information on our accessibility page

  • Ideal for achieving a high level of specialisation and obtaining a level 7 RNCP qualification.

    For students with a Bac+4 or international equivalent.

    Admissions :

    • For national students: by application and interview 
    • For international students: by application, interview and language test

    Application deadline: according to the terms and conditions of the competition or on the first day of the programme (except for foreign students requiring a visa 8 weeks before the start of the programme).

    If you have a disability and would like to join us, you can find more information on our accessibility page

Information request
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