M.Sc In - Marketing Digital
- March 13 400€/an September 13 800€/an
- 120 ECTS
- Mars 2025 / Sept. 2025
- 1 or 2 years
- French
M.SC IN MARKETING DIGITAL
Become an expert in e-marketing and web strategy in the digital world. Learn how to enhance business performance using today's tools and tomorrow's innovations.
Titre RNCP 39484 - Diplôme EDC Paris Business School – Level 7
KEY INFORMATIONS
THE OBJECTIVES OF THE M.SC DIGITAL MARKETING
- Gain the knowledge, tools, and working methods needed to become a manager capable of developing a digital marketing strategy.
- Develop an engaging content strategy for the internet
- Launch effective communication on social media
- Measure the ROI of actions using web analytics tools
GENERAL OBJECTIVES
- Design and implement a business strategy in compliance with legislation and with a sustainable and entrepreneurial approach
- Manage operations within your specific professional area
- Lead and manage teams and/or projects effectively
- Develop and execute a digital or growth-oriented project
- Drive change and support the organisational and digital transformation of the business
- Apply and generate highly specialised knowledge
- Assess financial performance and allocate the company’s financial resources appropriately
- 360° training on all digital levers
- Professional speakers from the digital ecosystem
- A practical and technical approach for a cross-functional mastery of digital tools (data, artificial intelligence, and more)
Start date:
- Mars 2025
- September 2025
In the first and second years, the programme is offered as a full-time course or through a work-study format, with a schedule of three weeks in the workplace and one week of classes.
Start of the school year September :
- 2-year program (1st and 2nd year): €27,600
- 1-year program (2nd year): €16,400
Start of the school year March :
- 2-year program (1st and 2nd year): €26,800
- 1-year program (2nd year): €16,000
- Digital marketing manager
- Social media manager
- Online operational marketing manager
- Web product manager
2024-2025 PROGRAM
SEMESTER 1
- Entrepreneurial Ecosystem
- Strategic Marketing
- Ethics & Responsible Management
- Strategic Management
SEMESTER 2
- Communication Strategy
- Digital Marketing Strategy
- Innovation Management and Artificial Intelligence
- Strategic Agility in Response to the Climate Emergency
SEMESTER 3
- Inbound Marketing
- User Interface Design & Programmatic
- Community Management and Social Media
- Soft Skills
SEMESTER 4
- SEO Strategy and Optimisation
- CRM and Big Data
- Web Analytics
- E-commerce and M-commerce
- Project-based learning: case studies, team projects, and association projects
- Co-constructed learning: flipped classrooms
- Hybrid learning (blended learning): use of digital tools and videos to support diverse teaching methods, both in-person and online
- Immersive learning: through workplace experiences (internships, work-study programmes, projects, and association activities)
Throughout the academic programme, students are assessed through various methods:
- Continuous assessments & Midterm exams
- Final Dissertation (MFE): Students are required to write a final dissertation and defend it before a jury of two professors. The successful completion of the MFE is one of the conditions for obtaining the degree.
The faculty evaluates students based on six key cognitive competencies:
- Understanding: quizzes, matching exercises, etc.
- Recognition: quizzes, matching exercises, etc.
- Application of concepts and theories: practical exercises, simulations, etc.
- Analysis: problem-solving, case studies, etc.
- Immersion: case studies, critiques, missions, business games
- Creativity: projects, entrepreneurship, etc.
No bridging programmes or equivalencies: enrolment in the programme requires completing all modules in full.
If you wish to continue your studies after the M.Sc in Digital Marketing, it is possible!
You can, for example, subject to meeting the prerequisites, choose to pursue a doctorate or undertake a Master of Science in another specialisation of your choice.
Working professionals can apply to have their skills acquired through professional experience recognised via a process known as Validation Of Prior Learning and Experience (VAE), provided their application is submitted at least 9 months before the graduation panel.
For more information, please contact our Admissions Department:
- E-mail: [email protected]
- Phone: 01 46 93 02 70
JOINING THE PROGRAM
Ideal for strengthening foundational knowledge in general management and beginning to specialise in a specific field.
For students holding a Bac+3 or equivalent international qualification.
Admissions:
- For national students: based on application and motivation interview
- For international students: based on application, motivation interview, and language test
Application deadline: depending on the competition rules or the programme start date (except for international students requiring a visa, 8 weeks before the start date).
If you have a disability and wish to join us, you can find more information on our accessibility page.
Ideal for achieving a high level of specialisation and obtaining a level 7 RNCP qualification.
For students with a Bac+4 or international equivalent.
Admissions :
- For national students: by application and interview
- For international students: by application, interview and language test
Application deadline: according to the terms and conditions of the competition or on the first day of the programme (except for foreign students requiring a visa 8 weeks before the start of the programme).
If you have a disability and would like to join us, you can find more information on our accessibility page.