EDC Paris Business School

M.Sc In - Marketing Digital

  • March 13 400€/an September 13 800€/an
  • 120 ECTS
  • Mars 2025 / Sept. 2025
  • 1 or 2 years
  • French

M.SC IN MARKETING DIGITAL

Become an expert in e-marketing and web strategy in the digital world. Learn how to enhance business performance using today's tools and tomorrow's innovations.

Titre RNCP 39484 - Diplôme EDC Paris Business School – Level 7

Imagen
Diplôme visé contrôlé par l'état

KEY INFORMATIONS

  • THE OBJECTIVES OF THE M.SC DIGITAL MARKETING 

    • Gain the knowledge, tools, and working methods needed to become a manager capable of developing a digital marketing strategy.
    • Develop an engaging content strategy for the internet
    • Launch effective communication on social media
    • Measure the ROI of actions using web analytics tools
       

    GENERAL OBJECTIVES

    • Design and implement a business strategy in compliance with legislation and with a sustainable and entrepreneurial approach
    • Manage operations within your specific professional area
    • Lead and manage teams and/or projects effectively
    • Develop and execute a digital or growth-oriented project
    • Drive change and support the organisational and digital transformation of the business
    • Apply and generate highly specialised knowledge
    • Assess financial performance and allocate the company’s financial resources appropriately
    • 360° training on all digital levers
    • Professional speakers from the digital ecosystem 
    • A practical and technical approach for a cross-functional mastery of digital tools (data, artificial intelligence, and more) 
  • Start date: 

    • Mars 2025
    • September 2025

    In the first and second years, the programme is offered as a full-time course or through a work-study format, with a schedule of three weeks in the workplace and one week of classes.

  • Start of the school year September :

    • 2-year program (1st and 2nd year): €27,600 
    • 1-year program (2nd year): €16,400

    Start of the school year March :

    • 2-year program (1st and 2nd year): €26,800 
    • 1-year program (2nd year): €16,000

    DISCOVER THE DIFFERENT TYPES OF FINANCING AVAILABLE

    • Digital marketing manager
    • Social media manager 
    • Online operational marketing manager 
    • Web product manager

2024-2025 PROGRAM

SAMPLE COURSES, TEACHING METHODS AND ASSESSMENT METHODS

SEMESTER 1

  • Entrepreneurial Ecosystem
  • Strategic Marketing
  • Ethics & Responsible Management
  • Strategic Management

SEMESTER 2

  • Communication Strategy
  • Digital Marketing Strategy
  • Innovation Management and Artificial Intelligence
  • Strategic Agility in Response to the Climate Emergency

SEMESTER 3

  • Inbound Marketing
  • User Interface Design & Programmatic
  • Community Management and Social Media
  • Soft Skills

SEMESTER 4

  • SEO Strategy and Optimisation
  • CRM and Big Data
  • Web Analytics
  • E-commerce and M-commerce

  • Project-based learning: case studies, team projects, and association projects
  • Co-constructed learning: flipped classrooms
  • Hybrid learning (blended learning): use of digital tools and videos to support diverse teaching methods, both in-person and online
  • Immersive learning: through workplace experiences (internships, work-study programmes, projects, and association activities)

Throughout the academic programme, students are assessed through various methods:

  • Continuous assessments & Midterm exams
  • Final Dissertation (MFE): Students are required to write a final dissertation and defend it before a jury of two professors. The successful completion of the MFE is one of the conditions for obtaining the degree.

The faculty evaluates students based on six key cognitive competencies:

  • Understanding: quizzes, matching exercises, etc.
  • Recognition: quizzes, matching exercises, etc.
  • Application of concepts and theories: practical exercises, simulations, etc.
  • Analysis: problem-solving, case studies, etc.
  • Immersion: case studies, critiques, missions, business games
  • Creativity: projects, entrepreneurship, etc.
BRIDGING PROGRAMMES AND EQUIVALENCIES, CONTINUATION OF STUDIES, AND RECOGNITION OF PRIOR LEARNING AND EXPERIENCE

No bridging programmes or equivalencies: enrolment in the programme requires completing all modules in full.

If you wish to continue your studies after the M.Sc in Digital Marketing, it is possible!
You can, for example, subject to meeting the prerequisites, choose to pursue a doctorate or undertake a Master of Science in another specialisation of your choice.

DISCOVER ALL THE POSSIBLE OPTIONS

Working professionals can apply to have their skills acquired through professional experience recognised via a process known as Validation Of Prior Learning and Experience (VAE), provided their application is submitted at least 9 months before the graduation panel.

For more information, please contact our Admissions Department:

JOINING THE PROGRAM

CANDIDATE PROFILE AND PREREQUISITES
  • Ideal for strengthening foundational knowledge in general management and beginning to specialise in a specific field.

    For students holding a Bac+3 or equivalent international qualification.

    Admissions:

    • For national students: based on application and motivation interview
    • For international students: based on application, motivation interview, and language test

    Application deadline: depending on the competition rules or the programme start date (except for international students requiring a visa, 8 weeks before the start date).

    If you have a disability and wish to join us, you can find more information on our accessibility page

  • Ideal for achieving a high level of specialisation and obtaining a level 7 RNCP qualification.

    For students with a Bac+4 or international equivalent.

    Admissions :

    • For national students: by application and interview 
    • For international students: by application, interview and language test

    Application deadline: according to the terms and conditions of the competition or on the first day of the programme (except for foreign students requiring a visa 8 weeks before the start of the programme).

    If you have a disability and would like to join us, you can find more information on our accessibility page

Information request
Association EDC, Ecole de Commerce privée française, accorde une grande importance à la protection de vos données à caractère personnel.

Par suite, Association EDC vous informe qu’elle traitera vos données à caractère personnel en vue de vous contacter et  vous informer du programme choisi lors des deux prochaines rentrées. Après cette période-là où dès que les informations demandées vous seront fournies, vos données seront supprimées.

Conformément à la loi Informatique et Libertés du 6 janvier 1978 modifiée et au Règlement (UE) 2016/679 relatif à la protection des données à caractère personnel, vous disposez des droits suivants sur vos données: droit d’accès, droit de rectification, droit à l’effacement (droit à l’oubli), droit d’opposition, droit à la limitation du traitement, droit à la portabilité. Vous pouvez également définir des directives relatives à la conservation, à l'effacement et à la communication de vos données à caractère personnel après votre décès. En cas de manquement aux dispositions ci-dessus, vous avez le droit d’introduire une réclamation auprès de la CNIL.

Pour exercer vos droits, merci d’adresser votre courrier RAR à l’adresse suivante DPO Planeta Formation France, 70, Galerie des Damiers, 92415 Courbevoie ou à l’adresse électronique suivante [email protected]. Merci de joindre la copie ou le scan d’une pièce d’identité.