MSc, Master Of Science Global Luxury brand Management
- €40.000
- 150 ECTS
- October 2024
- 1 or 2 years
- English
ABOUT
This program is a source of high potential profiles for luxury companies: it allows them to find graduates ready to embark on business development, retail sales, digital marketing or similar jobs and to develop a career at long term in their business. It also aims to be the crossroads of knowledge and international interactions related to the world of luxury.
1st and 2nd years in initial and in English only.
The program is labelled MSc, Master of Science by the Conférence des Grandes Ecoles.
OBJECTIVES
- Train in general management and all the activities needed to succeed in these areas.
- Develop specific skills in social media and digital marketing.
PROS OF THE PROGRAM MSC GLOBAL LUXURY BRAND MANAGEMENT
- An in-depth analysis of a real business situation will conclude the program: a team project presented to a luxury company.
- Overview and analysis of many sectors: perfumes and cosmetics, jewelry and watches, fashion management, wines and spirits, hotel management, the challenges of the Chinese market and other BRICS, etc.
CAREER OPPORTUNITIES
- The Global Luxury Brand Management MSc prepares students for management positions through the in-depth study of production, logistics and control, with an emphasis on financial strategies and global management.
PROGRAM 2024-2025
- Sustainable Management
- Entrepreneurial Ecosystem
- Corporate Finance
- Project Management & MSI
- Strategic Management
- Cross-cultural management
- Career Development Workshops
- Business English 7 or French class for non-francophone students
- Soft Skills Seminar
- Business Development
- Human Ressources Management
- Entrepreneurial Finance and accounting management
- Big data and Knowledge Management
- Supply Chain Management
- Mission: Business Development
- Career Development Workshops
- Business Game
- Business English
IN-DEPTH EXPERTISE IN BUSINESS MANAGEMENT
- Accounting control, reporting and budgeting
- Corporate financial management
- Global international strategy
- Global trade policy
LUXURY MARKETING MANAGEMENT
- Consumer analysis and consumer behaviour; market research
- Product policy and management
- Brand management
- International distribution systems
- Communication and advertising
- Social networks and digital marketing
LUXURY RETAILING AND MERCHANDISING
- Basic retail economics and management
- Shop location and concept development
- Merchandising and visual merchandisin
CREATIVE MANAGEMENT
- Art management and specifics
- Design and creative team management
- Introduction to product and communication design
LUXURY TALENT MANAGEMENT
- Organisational development
- Talent management
- Executive careers in luxury
MANUFACTURING, SUPPLY CHAIN AND PROCUREMENT, LOGISTICS
- Global sourcing
- Quality management
- Logistics, supply chain and planning processes
LUXURY LEGAL ISSUES
- Trademark registration and intellectual property
- Contract negotiation and monitoring
SECTORAL ANALYSIS
- Perfumes and cosmetics, jewellery and watches, wines and spirits
- Fashion and hospitality management
- Challenges in the Chinese market
- Opportunities in other energy markets
- The place of other BRICS markets
- In the 5th year, students submit an End of Studies Thesis (EST) and defend it before a jury composed of two professors. The validation of the EST is one of the requirements for the diploma.
More generally, we use the following six levels of cognitive skill to evaluate our students:
- All teaching methods, including proactive systems and the Internet, will be used, but the majority of courses will be based on the business case method.
- An in-depth analysis of a real business situation (a team project presented to a luxury company) will conclude the programme.
- The programme will consist of theoretical courses, lectures and internships or assignments.
- The assessment methods are : Continuous assessment, mid-term exams and dissertation (BBC: Brand business case).
GATEWAYS AND EQUIVALENTS
There are no bridges or equivalencies: any registration in the program requires you to take all the modules.
ONWARD JOURNEY
If you wish to continue your studies after the MSc Global Luxury Brand Managment, its possible ! For example, subject to the necessary prerequisites, you can decide to do a PhD or a Master of Science in another specialty of your choice
To find out about all the options available to you after your diploma click here.
ADMISSIONS
CANDIDATE PROFILES AND PRE-REQUISITES
CONDITIONS
It is possible to join this course :
- In 1st year, to BAC+3
- In 2nd year, a minimum of 4 years of higher education, or a Master 1
PROFILE OF THE CANDIDATES
This MSc is aimed at :
- Students graduating from a recognised university with good grades and results (undergraduate, masters or engineering programmes)
- Young professionals who hope to accelerate their career path
SELECTION PROCESS
- A selection committee examines the application file, taking into account the applicant’s qualifications and professional experience.
- If the application is deemed satisfactory, candidates will be interviewed in person or by distance learning.
- Successful candidates will be admitted on the basis of the application and the interview.
RATE OF TRAINING
2-year program (1st and 2nd years): €40,900
1-year program (2nd year): €30,000
Find out about the different financing options.
Registration deadline :The day the program begins, except for students requiring a visa (8 weeks before school starts).
Chiffres actualisés en 2022
“No sufficiently significant enrollment to publish induction and satisfaction surveys”
TESTIMONIALS
WHAT OUR STUDENTS SAY ABOUT US
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Victoire HOSSARD Founder of Chichi CastelnangoClass of 2017
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
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Christelle GEORGET Corporate Real Estate Consultant at CBREClass of 2018
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
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Margaux LELUX Cofounder of OANI - To The Wall & BeyondClass of 2018
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
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Adrian TABONEClass of 2019
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
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Mohamed OUMENKHACHEClass of 2023
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.
