Certificat “Marketing pour manager”
- 4200€
- September 2024
- 7 days
- FR
INTRODUCTION
EDC Paris Business School supports you in the acquisition, development or strengthening of your skills, whether you are a local (intermediate) or experienced manager.
We offer short Executive programs in key areas of management in order to gain expertise more quickly, in a constantly evolving economic environment.
Our certification training courses are targeted programs lasting a few days and are aimed at senior executives, managers and functional or operational managers.
They will allow you to develop your strategic capabilities that meet specific needs throughout your professional career: management, finance, strategy, marketing and sales, but also leadership or human resources…
Select the theme that suits you and complete an admission file by clicking on the “Application” tab
OBJECTIVES
- Diagnose and identify opportunities for developing the product offering
- Develop the product offering
- Innovate and promote product or service innovation
THE ASSETS OF THE PROGRAM
- Obtaining certification, eligible for funding by the CPF
- Program compatible with a salaried activity for employees, entrepreneurs and people in professional repositioning
- A training course aimed at executives, entrepreneurs and professionals undergoing professional repositioning
PROGRAM
Training over 7 days (spread over several weeks)
Teaching methods
- Group work
- Role games
- Simulation exercises
- Teacher input and facilitation
- Personal reflection
The size of each promotion, between 5 and 15 people, allows for strong interaction between participants
Managers and leaders who need to develop their leadership and become a successful manager
Prerequisites
- Baccalaureate and 5 years of professional experience
- Bac+2 and 3 years of professional experience
- Possibility of Validation of Professional Acquired Knowledge (VAP) to reach the required academic level of access.
Sanction of training
- Certification of the skill block subject to successful completion of the assessment.
- This certification corresponds to the certification of skill block no. 6 “Bringing together and training teams around the business project in a complex environment” of RNCP sheet no. 35112
- Final evaluation in the form of a practical case / project
- Compact format
- October to December 2023
→ Be able to conduct a market analysis in order to make strategic marketing decisions
→ Understand the marketing approach and identify the associated levers of action
→ Implement and use tools to identify market demand
→ Master the tools and methodology needed to build an effective marketing plan and manage its implementation
→ Understanding how to translate strategy into action: the variables of the mix (product and range – pricing – media and non-media communication – organization of distribution)
TOPIC 3 - SYNTHESIS & EVALUATION (1 DAY)
SUBSCRIBE TO
SESSION AND ELIGIBILITY
Session date
- October 2023
ADMISSION REQUIREMENTS
- Managers and leaders who need to develop their leadership and become a successful manager
- Holders of a Baccalaureate diploma and at least 5 years of professional experience
- Holders of a degree at level Bac+2 with a minimum of three years’ professional experience
- All persons who meet the conditions of the validation of professional experience (VAP)
Registration Procedures
- On-line application form
- CPF eligibility
Registration deadline : the day the program starts except for students requiring a visa (8 weeks before the start of the program).
TRAINING COSTS
- French or European Union participants: 4,500 Euros*
*Not subject to VAT; does not include insurance, visa, purchase of books and other educational materials, and the subsequent costs related to the learning trip (travel, hotel and food expenses on site)
TRAINING COST
OCTOBER 2023
- French or European Union students: 4 500 Euros
* rates for the 2023/2024 academic year
For more information, the admissions department offers personalized appointments by telephone at +33(0)1 46 93 02 70 or by [email protected]
FINANCE
Are you wondering how to finance your studies? Discover the means put in place by EDC Paris Business School to help you finance your training.
Finance this training course with your CPF!
CONTACT
Grande Ecole Program Director : Alya Mlaiki
[email protected]
Education: Léa Fuxa
[email protected]
Admissions:
Didier Jaroussky
[email protected]
Referent for disability: Isabelle Fontanella
[email protected]
If you have a disability,
TESTIMONIALS
WHAT OUR STUDENTS SAY ABOUT US
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Victoire HOSSARD Founder of Chichi CastelnangoClass of 2017
I started a business while studying at EDC Paris Business School. And in parallel, I integrated the Student Entrepreneur Course. This course is a great accompaniment from A to Z on all our business creation.
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Christelle GEORGET Corporate Real Estate Consultant at CBREClass of 2018
I chose “IE” for its international aspect. I have just returned from an internship with an Australian start-up. There are so many opportunities and markets to seize abroad !
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Margaux LELUX Cofounder of OANI - To The Wall & BeyondClass of 2018
In the 3rd year, I worked, within the framework of my internship, within the Orange External Communication Department, on two major events: the GQ Night Style in the Marais district, and the Euro football organized in France during the summer of 2016.
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Adrian TABONEClass of 2019
All the missions carried out were rich of teaching. At the end of the year, I did my internship “Commercial Force” in a Nicolas shop as a Proxy Manager and I gained a lot of autonomy and rigor.
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Mohamed OUMENKHACHEClass of 2023
A renowned school, which offers the opportunity to discover new horizons even those that seem inaccessible to a student, the opportunity of a professional insertion as an apprentice allowing to integrate the strategic top of the hierarchy.
In addition to the academic framework, a rich associative life is part of the customs, perpetuated by each Edecian.
