ROBINSON Kate

Professeure Assistante
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ROBINSON Kate
Description

Statut : Professeure Associée

Département : Marketing

Responsable de spécialisation : Business Development et Management Commercial

Diplômes et spécialisation : PhD in Management (Marketing), Thesis Defence: soon, Université de Lorraine

Domaines de recherche : Innovation management, Sustainable Innovativeness, Green/eco innovation, Exporting, Performance, Organisational pressures, Marketing management, Cultural intelligence

Cours enseignés : Market Studies, Sphinx, Mission, Strategic and operational marketing, Marketing studies and research, Agorize mission, Etudes de marché approfondies : études qualitatives NVivo

Sélection de publications :

Huong Thi Thanh Tran, Robinson, K., Paparoidamis, N. G. (2022) “Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy” Journal of Business Research, published online January 2022 (cat. 2 CNRS/FNEGE)