ROBINSON Kate

ASSISTANT PROFESSOR
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ROBINSON Kate
Description

Statut : Associate Professor

Department: Marketing

Specialization Manager : Business Development and Management Commercial

 Diplomas and specializations : PhD in Management (Marketing), Thesis Defence: soon, University of Lorraine

Research fields : Innovation management, Sustainable Innovativeness , Green/ eco innovation, Exporting , Performance, Organisational pressures, Marketing management, Cultural intelligence

Courses taught : Market Studies, Sphinx, Mission, Strategic and operational marketing, Marketing studies and research, Agorize mission, Comprehensive market research : qualitative research NVivo

Selected publications:

  • Huong Thi Thanh Tran, Robinson, K., Paparoidamis, N. G. (2022) “Sharing with perfect strangers: The effects of self-disclosure on consumers’ trust, risk perception, and behavioral intention in the sharing economy” Journal of Business Research, published online January 2022 https://doi.org/10.1016/j.jbusres.2022.01.081 (cat. 2 CNRS/FNEGE)