ZHONG Zeling
Professeure Assistante
Description
Statut : Professeure Assistante
Département : Marketing
Diplômes et spécialisation : Doctorat en Sciences de Gestion, Spécialisation Marketing, Université Paris Saclay
Domaines de recherche : L’impact des NTIC sur le comportement du consommateur, Marketing Digital, Innovation numérique responsable, interaction homme-machine, PLS-SEM
Cours enseignés : Innovations technologiques et cybersécurité, CRM et Big Data, Big Data Analytics, Artificial Intelligence for Cybersecurity
Sélection de publications :
- Zhong, Z., Balagué, C. (2022). Understanding the Role of Consumer Psychological Motives in Smart Connected Objects Appropriation: A Higher Order PLS-SEM Approach. Proceedings of 2022 International Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), Cluj-Napoca, Romania
- Balagué, C., Zhong, Z. (2022). The role of consumer perceptions of the ethics of machine learning in the appropriation of artificial intelligence-based Systems. Proceedings of 44th Annual INFORMS Marketing Science Conference. Chicago, United States
- Zhong, Z. (2022). Understanding smart connected objects appropriation: a hierarchical component modelling approach. Proceedings of 21st IMTC (International Marketing Trends Conference). Rome, Italy
Zhong, Z., Balagué, C. (2021). Comprendre les objets connectés grand public : proposition d’une taxonomie centrée sur l’utilisateur. Vie & Sciences de l’Entreprise, 211-212, 70-90. https://doi.org/10.3917/vse.211.0070 (Rang 4 FNEGE) - Benamar, L., Balagué, C., Zhong, Z. (2020). Internet of Things devices appropriation process: the Dynamic Interactions Value Appropriation (DIVA) framework. Technovation, 89, 102082. https://doi.org/10.1016/j.technovation.2019.06.001. (Rang 2 FNEGE)