COHEN Corine

Statut : Professeure associée

Département : Marketing et Management

Diplôme : Doctorat Sciences de Gestion, options Stratégie et Marketing

Spécialisation : Marketing et Management du Luxe

Domaines de recherche : Marketing et Management du Luxe

Cours enseignés : Introduction to Luxury Management, Overview of the Luxury Market, Luxury Foundations, Luxury Brand Strategies, Luxury Brand Management, Luxury Marketing, Luxury Consumer Behavior, Experiential Marketing, Market Research, Etudes de Marché…
 

Sélection de publications:

COHEN, Corine, Business Intelligence, Evaluation and Impact on Performance, Wiley & Sons Publisher, April 2009

COHEN, Corine, Veille et Intelligence Stratégique, Hermès & Lavoisier Éditions, 2004

COHEN, Corine, « Monte-Carlo SBM: From a Great Name To a Legendary Luxury Brand », The Case Center, Case, Teaching Note and CD Rom, March 2009.

COHEN, Corine, « Monte-Carlo SBM: D’un Grand Nom A une Marque de Luxe Légendaire », Centrale de Cas et de Médias Pédagogiques (C.C.M.P.), Chambre de Commerce et d’Industrie de Paris, Cas, Note Pédagogique et CD Rom, 2009.

Publication of the first academic journal in Luxury Marketing & Management: International Journal of Luxury– the First Luxury Business Review– N°1, March 2009.

COHEN, Corine, LIGHTFOOT William “The Cashmere Collection: launching a new brand”, Journal of Chinese Entrepreneurship, Emerald Group Publishing, 2009.

COHEN, Corine, “Intelligence et Performance”, Special issue, Vie et Sciences Économiques, Association Nationale des Docteurs ès Sciences Économiques et Sciences de Gestion (A.N.D.E.S.E.), July 2007.

Communications, Proceedings and Articles in Progress

COHEN, Corine, BERTRAND Alice, PERRY Patsy, De KERVILER Gwarlann, WAGNER Ralf, “Special Session: Evolution of the Luxury Industry in a Digital World”, Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series, Springer, 2017.

COHEN, Corine & LUOSTARINEN Anna, “What are the Y generation consumers’ motivations for consuming and purchasing luxury goods?” Academy of Marketing Science World Marketing Congress, Paris, France, July 19 – 23, 2016. Published in Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series, Springer, 2017.

COHEN, Corine, « Monte-Carlo SBM – Part B », Annual conference of the North American Case Research Association (N.A.C.R.A.), Boston, October 28 & 29, 2012.

COHEN, Corine, “Green and Sustainable Luxury: an evidence”, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & BAZILE, Holly, “Ethics in the Luxury Industry”, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & HOPPENOT, Axel, “Legend Marketing: A New Luxury Concept Illustrated by the Monte-Carlo SBM Case study”, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & EISENBERG, Edmond, “Understanding Chinese Consumers in China’s Luxury Cosmetic Market”, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & CHAPMAN Alexis, “Social Media influences on Traveler’s Booking Intentions, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & RENDALL, Jordan, “The role of Terroir in Consumer Perceptions of Luxury Wines”, Academy of Marketing Science World Marketing Congress, Cultural perspectives in Marketing, Thriving in a New World Economy, Atlanta, August 28 – Sept. 1, 2012.

COHEN, Corine & CHAPMAN, Alexis, “Online Luxury Brand Reputation and Social Media: The Monaco Hotel Case”, The 11th Asia Pacific Forum for Research in Tourism(APF) & the International Convention & Expo Summit, ICON Hotel, Polytechnic University’s School of Hotel & Tourism Management, May 2012, Hong Kong.

COHEN, Corine & CHAPMAN, Alexis, “Social Media Strategy and Online Brand Reputation” The 2012 Academy of Marketing Science Annual Conference (AMS), May 15-19 May 2012, New Orleans.

COHEN, Corine, « Monte-Carlo SBM – a Legendary Luxury Brand”, The 2nd Advances in Hospitality and Tourism Marketing & Management Conference(AHTMMC), 31 May to 3 June, 2012, Corfu Island, Greece.

COHEN, Corine, “Green Luxury”, Crossroads2012, UNESCO & University Paris Sorbonne Nouvelle, 2-6 July, Paris.

COHEN, Corine & Jordan Rendall “Luxury Consumer Perceptions of Luxury Wines”, 2011 International Conference on Economics, Business and Marketing Management, CEBMM 2011, Shanghai, 11-13 March, 2011.

COHEN, Corine & BAZILE, Holly, “Ethics in Luxury, Why and How to measure the performance of luxury companies in ethics”, First International Conference on Luxury and Counterfeits: Issues, Challenges and Prospects, Geneva, 9 and 10 June, 2011. Chairperson of the session “Luxury and Ethics”.

COHEN, Corine, “Intelligence Économique et Performance des Organisations”, Conférence de l’Association Nationale des Docteurs en Sciences Économiques et Sciences de Gestion (A.N.D.E.S.E.), Paris, 12 July 2007.

COHEN, Corine, Intelligence Économique et Stratégique. Comment améliorer l’efficacité de l’IES et son impact sur la performance de l’entreprise? Colloque Intelligence Économique et Compétition Internationale, École Supérieure du Commerce Extérieur, 16 November 2006, Paris.

COHEN, Corine, “The Effectiveness of Strategic Watch and Intelligence and Its Impact on Organizational Performance”, International Workshop on “Performance and Risk Measurement”, organized by CRITOM, Bocconi University and ESSEC, Milan, Italy, December 2004.

COHEN, Corine, « Surveiller l’environnement: une nécessité absolue pour les entreprises et les États », XIièmeConférence de l’AIMS, Association Internationale de Management Stratégique (A.I.M.S.), E.S.C.P., Paris, 5 June 2002.